Wednesday, 8 August 2012

Initiating Campaign on Menstrual Hygiene & Care for Vulnerable Girls & Women in India


Development Labs is a non profit organization located in Delhi. We would like to run a Pan-India Project titled “Feminine Hygiene & Care Programme in India” in collaboration with your esteemed organization. The activities which would be conducted under the project are listed below:-
1.       Training NGO volunteers on menstrual hygiene and related issues
2.       Distribution of an informative booklet on the issues of physiology of menstruation, Reproductive Tract Infections (RTI), anemia, nutrition, ills of child marriage, how to use and dispose a sanitary napkin and why one should spend on sanitary napkin instead of unhygienic cloth napkin
3.       Distribution of free sample for one time.

The need of the Project:

India claims the lowest usage of feminine hygiene products in the world. Of the 496.4 million women in India, only 6% — around 30 million women — use some sort of hygienic sanitary napkin during their monthly menstruation. Compare this to the 96% rate seen in developed countries, like the United States, and India’s statistic is pitiful.

According to a recent AC Nielsen survey conducted in major metropolitan areas of India—Aurangabad, Bangalore, Chennai, Delhi, Gorakhpur, Hyderabad, Lucknow and Vijayawada—inadequate menstrual protection is a serious hindrance to everyday life. Indian women resort to methods of feminine hygiene that have been practiced for generations: old strips of cloth or napkins fashioned out of natural fiber husk that can be reused. Disposable sanitary napkins are expensive for poor consumers, and a lack of awareness also limits women’s comprehension of how sanitary napkins should be used and why they promote good health and hygiene.

Continuing the same issue, most Gynecologists reported that sanitary napkins can act as a preventive measure against reproductive tract infection, while 64 per cent noted that it can act as
precautionary measure to reduce the risk of cervical cancer.

In addition, Research also shows Reproductive Tract Infection was 70 per cent more common among those with unhygienic sanitary practices. Out of the 355 million menstruating women in India, only 12 per cent use sanitary napkins. The figure is abysmal, compared to countries like China, where majority of women use sanitary napkins, the survey maintained.

Observing such vulnerability in rural and in fact some urban areas, we at Development Labs has decided to initiate a project in partnership with your esteemed organization.   

Development Labs:

Shading light over Development Labs ~Inspiring New Directions~ registered under Indian Trust Act. We are a bunch of young enthusiastic people. Basically we are dealing with Awareness & Mitigation of UN-Millennium Development Goals through Apparel range, CSR Courses, and Documentaries on Social Issues, development of websites of non profit organization and much more.

We work on a simple participatory model, bridging the gap between India and Bharat with partnership with different NGOs around the Nation. The model is oriented towards increasing the flow of resources and information through the entire structure. This bi-directional approach is a hybrid model of both top-down and bottom-up approach. We, presently, offer a small range of products to serve the growing environmentally and socially sensitive consumers who want to bring about a change.

Development Labs is looking for partners to initiate this project for greater penetration in all pockets of India. If your organization don’t want to be directly associated with the cause, then you can buy our customized T-Shirts. The profit would be utilized to run this Campaign.

For further information contact us on :
musarrat.warsi@gmail.com

2 comments:

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